Just like in any other business, business strategy is also needed in the maritime import and export businesses. These facilitate the flow of goods and services among different countries. Good strategic planning will assure that these kinds of activities can be optimized to the benefit of the importer or exporter concerned. Sales from the imported or exported goods will dramatically increase and so will the profits that will result.
Business strategies do not come out of the blue like a sudden inspiration of a person doing a meditation technique. Rather, they are grounded on realities. And the most basic of these is the rationale for the import and export businesses. Why do they exist in the first place?
Availability, or rather, the lack of it for certain products or services, is one reason. This is why mangoes are imported by countries in the very cold regions, while apples are imported by people living in the tropical areas.
A second reason is perception, or image. People in one country may have the same goods, generically speaking, as people of another, but they will still import that commodity because they perceive it to be better. Otherwise, why would someone living in United States, who can buy a Ford, still import an Audi, if not for the reason that he perceives the Audi to be a better car?
And the third reason would be the price. People would buy an imported refrigerator though they have locally-produced counterparts for the plain and simple reason that the imported one is much cheaper and the quality is not that much lower.
And one of the main reasons of keeping the price of the imported commodity much lower than the locally-produced one is the sea. As a matter of fact, a significant reduction of the transport costs in import and export is provided by the sea-based maritime industry. The ability to carry goods in bulk is the secret to its success. To show an extreme example, imagine crude oil being transported by plane instead of supertankers! That would really kick up the price of gasoline right out of our solar system! Now we know how hard they try to build their supertankers bigger and bigger – the bigger the ship, the lower the price.
The economic realities of international trade necessitate a good business development strategy to take advantage of the opportunities that are continually unfolding in the import export sector of the economy.